Win more new business

For companies offering many product variants the choice of business model can significantly influence the ability to win more business. Ideally, a company with a large number of product variants should use Agile methodology to offer the customer maximum choice, the fastest response and the best ability to respond quickly to a change. The best production model to achieve this is configure-to-order (CTO) which makes extensive use of configurable modular products.

Please select your type of business;

Make-to-order (MTO) production models are characterised by awaiting a customer instruction before the product is manufactured. MTO is a broad description and includes a wide range of business types from few product variants and minimal customisation to complex configure-to-order (CTO) or even engineer-to-order (ETO) businesses. As ATO, CTO and ETO have their own category the definition we will use in this context will be MTO with few product variants.

Reduce quotation time

While product variants are very limited, customer profiles may not be. For some MTO businesses, it may be necessary to tailor documentation to suit customers native language or other requirements. The information provided to a professional may be different to a private individual. Quotations will need to be tailored to suit different customer groups.

A document configurator can be used to format commercial documents for specific customer groups or individuals. The configurator can generate accurate well-formatted documents at the touch of a button based upon user-profile. For MTO companies that employ large teams to manage customer orders, document configuration may provide a solution. Selecting, printing or sending documentation would take just a few seconds.

Lower costs

An MTO company can reduce sales costs by reducing the work required to create documents and by eliminating errors which are costly to correct. A document configurator achieves both of these objectives, ensuring good quality information is available immediately.

Improve accuracy

A document or product configurator will always provide repeatable results, and therefore once programmed correctly will also deliver quality information. Accuracy will be maintained regardless of workload.

Increase customer satisfaction

Customer satisfaction will be good if products arrive on time, are on the expected specification and quality, and the documentation supporting the products is clear, relevant and accurate. By providing the customer with information which is specifically tailored to their product and their language, will help achieve faster sales response and ensure customer satisfaction is maintained.

Assistance

Gatehouse Design can help MTO companies;

For MTO business that has more product variation

 

Assemble-to-order (ATO) production models are characterised by assembly configuration determined after the point of order. Assembly configuration requires modular product definitions to be established during the product development phase. ATO business models are highly responsive to customer requirements and allow rapid change when required.

Reduce quotation time

ATO businesses will benefit considerably from a product configurator which is used to configure products quickly and accurately. The product configurator can also be used to prepare specific documentation for the configured products. A product configurator can provide dynamic feedback of information from the modular components which may include cost, prices, weights and lead time. A product configurator needs a modular product structure, rules and defined parameters. Following configuration, design automation may be applied to automate downstream processes such as the creation of 3D models using computer-aided-design (CAD) and passing information to manufacturing systems.

Lower costs

A product configurator can significantly reduce sales and engineering costs. A product configurator provides immediate access to product information which is current and accurate. A configurator saves cost by reducing time, and also by lowering rework due to errors. Dynamic feedback of information will allow the user to make informed decisions.

Improve accuracy

A product configurator will always provide repeatable results, and therefore once programmed correctly will also deliver quality information. Accuracy will be maintained regardless of workload.

Increase customer satisfaction

ATO production models tend to deliver good customer satisfaction because they are geared to ensure products arrive quickly, to specification and to a consistent quality.

Assistance

Gatehouse Design can help ATO companies;

 

Configure-to-order (CTO) production models are characterised by product configuration determined after the point of order. Product configuration requires modular product definitions to be established during the product development phase. CTO business models are highly responsive to customer requirements and allow rapid change when required.

Reduce quotation time

CTO businesses already benefit considerably from a product configurator which is used to configure products quickly and accurately. The product configurator can also be used to prepare specific documentation for the configured products. A product configurator can provide dynamic feedback of information from the modular components which may include cost, prices, weights and lead time. A product configurator needs a modular product structure, rules and defined parameters. Following configuration, design automation may be applied to automate downstream processes such as the creation of 3D models using computer-aided-design (CAD) and passing information to manufacturing systems.

Lower costs

A product configurator significantly reduces sales and engineering costs. A product configurator provides immediate access to product information which is current and accurate. A configurator saves cost by reducing time, and also by lowering rework due to errors. Dynamic feedback of information will allow the user to make informed decisions.

Improve accuracy

A product configurator will always provide repeatable results, and therefore once programmed correctly will also deliver quality information. Accuracy will be maintained regardless of workload.

Increase customer satisfaction

CTO production models tend to deliver good customer satisfaction because they are geared to ensure products arrive quickly, to specification and to a consistent quality.

Assistance

Gatehouse Design can help CTO companies;

 

Engineer-to-order (ETO) businesses are characterised by deferring engineering to after the point of order.  Many ETO businesses, however, do have products of their own which they integrate into systems provided to customers. Owning products give the company some technical advantage and re-inforces creditability with customers. Many ETO companies, however, continue to operate the ETO production model for both the system and products which adds complexity, time and cost to the business.

Reduce quotation time

The ETO company may reduce sales time by managing their products as CTO products, not as ETO. With products fully defined as modular and configurable, sales can quickly access accurate and current product information. This simplifies and reduces the work required to prepare customer quotations.

Lower costs

ETO project cost can be reduced considerably by using CTO product components. Cost reduces by eliminating design work required to configure products and also by lowering errors which can occur during any manual design process. The risk decreases as product elements are set to a known specification with minimal risk.

Improve accuracy

Overall ETO system accuracy can be improved by using CTO products. The CTO elements of the project have previously been verified, and therefore offer little risk of error. Therefore, more time is available to review and evaluate the higher risk elements of the ETO project.

Increase customer satisfaction

Customer satisfaction will be good if products arrive on time, are to the expected specification and quality and the documentation supporting the products is clear, relevant and accurate. By reducing the time to deliver an ETO project, ensuring products are accurate and providing quality information customer satisfaction will be maintained.

Assistance

Gatehouse Design can help ETO companies;

 

MTS – Make-to-Stock (This page is not relevant to MTS businesses)

MTO – Make-to-Order

ATO – Assemble-to-Order

CTO – Configure-to-Order

ETO – Engineer-to-Order